Streetscape · drive time first★ Lowest cost per lead35% of October’s leads · live since Oct 11
- Leads
- 7
- Cost per lead
- $15.05
- Link clicks
- 147
- Click rate
- 1.40%
The Alders · Paid SocialOctober 2026
October 2026 Report
How the Facebook and Instagram ads did in October, and what is coming next.
Live all month
Facebook & Instagram
$618.68 spent
558 link clicks
20 leads · 5 buying within 6 months
1October at a glance
The campaign ran all month at $20 a day across Vancouver and the Sea to Sky corridor. More people clicked through than in September, for less per click, and a bigger share of the people who enquired are planning to buy soon.
Spend$618.68Oct 1 to 31
Impressions52,897$11.70 per 1,000
Link clicks558$1.11 each
Click rate1.05%up from 0.94%
Leads20$30.93 each
Buying within 6 months5a quarter of all leads
2Month on month
A similar spend in both months. October turned more of the people who saw the ads into clicks, and while fewer of them filled in the form, a bigger share of the ones who did are looking to buy within six months: a quarter of them, against 14% in September.
| September | October | |
|---|---|---|
| Spend | $604.41 | $618.68 |
| Impressions | 51,242 | 52,897 |
| Link clicks | 484 | 558 |
| Cost per click | $1.25 | $1.11 |
| Click rate | 0.94% | 1.05% |
| Leads | 28 | 20 |
| Cost per lead | $21.59 | $30.93 |
| Buying within 6 months | 4 | 5 |
| Share of leads buying within 6 months | 14% | 25% |
One of October’s five is a realtor asking on behalf of a client who plans to buy within three months.
The read
October brought fewer leads, but a bigger share of serious ones: a quarter of the people who enquired plan to buy within six months, against 14% in September. Clicks were up 15% and each one cost less. The cost per lead rose, and section 3 shows why and how it moved through the month.
3Week by week
Two things moved the cost per lead in October. The fourplex ad, which brought in 10 of September’s leads at $14.32 each, tailed off to 1 in October, and the bedroom and streetscape ads took over from it (section 4). And on October 11 I replaced the render ad that had been running since the summer with four new ads using new renderings of the homes. New ads take a week or two to settle while Meta learns who responds to them, which made the week of October 12 the most expensive per lead. Cost per lead came down in each of the weeks that followed, and the week of October 26 was back in line with late September. Over the rest of October, the four new ads did better than the one they replaced: 7 leads at $17.16 each, against $25.12 a lead for the render ad in September.
| Week | Spend | Link clicks | Leads | Cost per lead |
|---|---|---|---|---|
| Sep 28 to Oct 4 | $141.43 | 97 | 6 | $23.57 |
| Oct 5 to 11new ads live Oct 11 | $145.01 | 124 | 5 | $29.00 |
| Oct 12 to 18first full week of the new ads | $138.74 | 155 | 3 | $46.25 |
| Oct 19 to 25 | $137.27 | 127 | 5 | $27.45 |
| Oct 26 to Nov 1 | $142.95 | 128 | 6 | $23.83 |
Weeks run Monday to Sunday, so the first and last take in a few days of September and November.
4The ads that worked best
Two ads brought in 15 of October’s 20 leads. The streetscape ad, one of the four new ones from October 11, had the lowest cost per lead of any ad in October, at $15.05, with a click rate well above the campaign average. The bedroom ad, which leads on the 1,245 sq ft and three bedrooms, brought in the most leads.
Streetscape · drive time first★ Lowest cost per lead
Bedroom · size first★ Most leads40% of October’s leads · live since Sep 12
- Leads
- 8
- Cost per lead
- $23.67
- Link clicks
- 161
- Click rate
- 1.03%
5Who is enquiring
Half of October’s leads gave a buying timeline rather than choosing “just researching”, up from 39% (11 of 28) in September. Only one came from a realtor asking on behalf of a client.
Leads20Oct 1 to 31
Gave a timeline10half of them
Buying within 6 months5up from 4
For a client1a realtor enquiry
Ten people typed a real question into the form. As in the summer, the most common asks are floor plans and pricing.
Lead comment
“Floor plans, price and availability”
Lead comment
“Looking for info on floor plans and access to garages as well as pricing”
Lead comment
“Do these come with outside parking spaces for 2 vehicles or do you have to use the garage for parking”
Lead comment
“Strata fees, garden?”
6What’s next
1
The Buyer’s Guide now goes to every Meta lead
Since the evening of October 30, everyone who fills in the form on the ads gets the Buyer’s Guide email from HubSpot within minutes. All three leads since then have received it.
2
Google search ads
Access to the Google Ads account came through on November 5. I am now setting up one search campaign for people searching for new homes in Pemberton and for The Alders by name, using the extra $10 a day you approved, so the ads also reach people who are already looking.
3
A report every month
You will get one of these in the first week of every month, covering the month before.