Sales, shoppers and advertising from the launch on 24 September to the end of 13 October 2026. Every figure comes straight from the Shopify store or the Meta ad account.
The first order came in on 26 September, two days after launch. Orders went from 9 in week one to 35 in week two and 34 in the six days of week three.
154 visits added something to the cart and 76 visits ended in an order. Across online shops, about 3 carts in 10 become orders.
Of everyone shown an ad, 5.91% clicked on it and 3.75% went through to the website. Retargeting brought in $3.64 of sales for every $1 it cost.
Weeks run from launch day, Thursday 24 September. Week three is six days, to the end of Tuesday 13 October.
| Week | Orders | Orders a day | Sales | Average order | Meta ad spend |
|---|---|---|---|---|---|
| Week 1 24 to 30 Sep |
9 | 1.3 | $630.85 | $70.09 | $778.20 |
| Week 2 1 to 7 Oct |
35 | 5.0 | $2,382.39 | $68.07 | $722.31 |
| Week 3 8 to 13 Oct |
34 | 5.7 | $2,345.16 | $68.98 | $994.44 |
| Total 24 Sep to 13 Oct |
78 | 3.9 | $5,358.40 | $68.70 | $2,494.96 |
Orders per day
Every order from launch to 13 October, by the day it was placed, Pacific time.
Sales are order totals as customers paid them, including shipping and tax, less refunds. Product sales before shipping and tax were $4,202.80.
Shopify follows every visit to the website. For every two visits that added something to the cart, about one ended in an order, and the rate was higher in week three (59.6%) than in the first two weeks (44.4% and 43.0%).
Visits, 24 September to 13 October
The bars are drawn to the same scale, so the small ones are small.
Visits ending in an order were 49.4% of the visits that added to the cart and 63.3% of the visits that reached checkout. The other two of the 78 orders came through the Shop app, outside the website.
Baymard Institute's average across 50 studies is that 70.22% of online shopping carts are abandoned, so roughly 3 in 10 become orders. STANK's figure is 49.4%.
Source: baymard.com/lists/cart-abandonment-rate, read 14 October 2026.
Before launch, test ads ran for nine days, 13 to 21 September, for $604.15. From launch to 13 October the ads were shown 63,981 times. They drew 3,784 clicks (5.91%) and 2,401 clicks through to the website (3.75%), at $1.04 for each click to the site.
| Campaign | Spend | To the site | Orders | Sales from them | Sales per $1 |
|---|---|---|---|---|---|
| Broad audience, sales Adults across Canada; Meta picks who sees it |
$1,878.13 | 3.79% | 30 | $2,111.28 | $1.12 |
| Retargeting People who visited the site or engaged with STANK, buyers left out |
$173.09 | 3.33% | 8 | $630.72 | $3.64 |
| Interest audiences Three groups: odour-conscious and natural, clean beauty, sweat and sport |
$304.96 | 3.95% | 9 | $657.92 | $2.16 |
| Reel campaigns, 25 to 27 Sep Two reel campaigns that ran for about two days |
$138.78 | 2.46% | 1 | $79.00 | $0.57 |
Orders here are the ones Shopify traces to an ad: the last thing the buyer clicked before ordering was that campaign's ad (48 orders, $3,478.92). Meta's own count is higher (72 purchases) because it also credits people who saw an ad and bought within a day, or clicked one and bought within a week. "To the site" is clicks through to the website per impression.
By the last place each buyer came from before ordering, as Shopify records it.
| Came from | Orders | Sales | Share of orders |
|---|---|---|---|
| Meta ads last click was an ad | 48 | $3,478.92 | 62% |
| Google search free search results, no Google ads running | 14 | $899.47 | 18% |
| Typed in or bookmarked came straight to the site | 7 | $403.41 | 9% |
| Instagram profile the link in the bio | 6 | $347.57 | 8% |
| Shop app ordered inside Shopify's Shop app | 2 | $147.73 | 3% |
| Facebook, not an ad a Facebook link that was not an ad | 1 | $81.30 | 1% |
Google is the big channel not yet used. With no Google advertising at all, 14 orders ($899.47) came from people finding STANK in Google's free results. Paid search puts STANK in front of people at the moment they look for a fix.
Prepared by Echo Digital, 14 October 2026, from the Shopify store and the Meta ad account, read on 14 October. All dates and times are Pacific; the store's own reports show Eastern time, so a day here starts and ends three hours later than in Shopify. Week three is six days. The companion page, Ad and reel breakdown, shows which ads and reels brought these results.