Sierra Lights
Rob's photos from the first installs, put to work: on the Christmas Lights Google profile, in the posts going out from now to December, and two ways to bring them into the ads. Also the Google Ads budget for the season ahead.
The eight photos picked from Rob's shoot are now on the Sierra Christmas Lights Whistler profile, alongside the photos that were already there. They show the crew at work on real installs, which is what people look through when they find the profile on Google Maps.
Reviews are the quickest way up the map results now the photos are in. This link opens the review box for the Christmas Lights profile directly, ready to send to clients:
Eight new posts using Rob's photos are scheduled on Instagram, Facebook and the Christmas Lights Google profile, from October 11 to December 7. They slot in on the days between the posts already planned, so nothing has been moved or taken out. Four go out in October while the installs are under way and before the searching starts, then one roughly every ten days to early December.
Sun, Oct 11Click the link in bio for more info and how to book.
Wed, Oct 14Click the link in bio for more info and how to book.
Mon, Oct 19Click the link in bio for more info and how to book.
Fri, Oct 23Click the link in bio for more info and how to book.
Tue, Nov 3Click the link in bio for more info and how to book.
Fri, Nov 13Click the link in bio for more info and how to book.
Tue, Nov 24Click the link in bio for more info and how to book.
Mon, Dec 7Click the link in bio for more info and how to book.
Earlier photoMon, Dec 14
Fri, Dec 11
Tue, Dec 8
NewMon, Dec 7
Sat, Dec 5
Earlier photoWed, Dec 2
Sun, Nov 29
Thu, Nov 26
NewTue, Nov 24
Mon, Nov 23
Earlier photoFri, Nov 20
Tue, Nov 17
Sat, Nov 14
NewFri, Nov 13
Wed, Nov 11
Earlier photoSun, Nov 8
Thu, Nov 5
NewTue, Nov 3
Mon, Nov 2
Fri, Oct 30
Earlier photoTue, Oct 27
Sat, Oct 24
NewFri, Oct 23
Wed, Oct 21
NewMon, Oct 19
Sun, Oct 18
Thu, Oct 15
NewWed, Oct 14
Mon, Oct 12
NewSun, Oct 11
Fri, Oct 9
Posted Tue, Oct 6
Posted Sat, Oct 3Five lights posts were already scheduled before Rob's shoot, using the earlier photos of finished displays at night: October 27, November 8 and 20, and December 2 and 14, marked in teal in the feed above. They can stay alongside the new posts, or come out entirely so the season uses only Rob's photos. Either way, nothing else in the schedule moves.
Two review posts that mention Christmas lights also go out on November 14 and December 11, and a Christmas message on December 23. Every lights post now goes to the Christmas Lights Google profile as well as Instagram and Facebook, so that profile shows regular activity through the season.
Two ways to bring Rob's photos into the Facebook and Instagram ads, using the wording already approved. Either would run in the same campaign, on the same $25 a day, alongside the current ad. When Rob's videos arrive at the end of the week, they go into the campaign as well.
Photo ad: "Stay off the ladder"
Stay off the ladder this year. Sierra has looked after 500+ properties across the Sea to Sky for over 15 years. Commercial-grade warm white LEDs, hidden wiring and a timer set for you. Packages from $600 + tax.
Rated 5.0 on Google Learn more
Shown as Meta renders it: the Facebook feed (left) and Instagram Stories (right).
Photo ad: "Fully taken care of"
Holiday lights, fully taken care of. We design, install and look after your holiday lights all season, then take them down and store them for next year. Nothing to buy and nothing to store. Serving Whistler, Squamish and Pemberton.
Full Service Holiday Light Installation Get quote
Shown as Meta renders it: the Instagram feed (left) and Instagram Reels (right).
Designed: the current ad, with the install photos
Holiday lights, fully taken care of. We design, install and look after your holiday lights all season, then take them down and store them for next year. Nothing to buy and nothing to store. Serving Whistler, Squamish and Pemberton.
Full Service Holiday Light Installation Get quote
Square for the feeds (left) and full screen for Stories and Reels (right).
Designed: "Stay off the ladder"
Stay off the ladder this year. Sierra has looked after 500+ properties across the Sea to Sky for over 15 years. Commercial-grade warm white LEDs, hidden wiring and a timer set for you. Packages from $600 + tax.
Rated 5.0 on Google Learn more
Square for the feeds (left) and full screen for Stories and Reels (right).
Option A lets the photo do the work, so it reads like a post from a local company, and the wording sits above and below it. Option B carries the same headline box and lights border as the current ad, so the new photos sit inside a look people may already recognise from the ads running since September 27. The blinking lights from the current ad can be added to Option B as well.
The Christmas lights search campaign has been raised to $10 a day, up from $6, so it is ready for the searches that build from early November.
Google only spends when somebody searches and clicks, so at this time of year it uses what the searches allow, about $4 a day so far. The higher budget means that once the searching picks up after Halloween, the ad keeps showing through the day instead of stopping when the budget runs out.
Pick an option for the ads
Option A, Option B, or both side by side so Meta can show whichever gets the better response.
The earlier lights posts
Keep the five earlier lights posts alongside the new ones, or remove them entirely (section 2).
Rob's videos
The 15 and 30 second cuts are due at the end of this week. Once they are in, I'll work with Rob directly to get them ready for the ads.
The website photos
Once Rob has re-graded the website photos to match the gold and blue of the site, they go onto sierralights.ca.
Reviews
A handful of reviews from real clients on the Christmas Lights profile, using the link in section 1.