Sierra Services · Paid SocialMeta Ads

New Videos 2026 — Engagement Campaign Report

All-time performance for the two video engagement campaigns run on Facebook & Instagram: the Whistler and Squamish audiences, broken down to each individual reel.

Whistler Squamish Flight · Jun 16, 2026 – Jun 29, 2026 4 reels each · same creative set

Combined totals

Total spend$287.09

Reach22,392across both towns*

Impressions40,003

Clicks (all)206

Blended CPC$1.39

Post engagements14,476

Whistler vs Squamish

Whistler

Best performer

Jun 16, 2026 → Jun 29, 2026 · 14 active days

Spend: $190.41
Reach: 13,784
Impressions: 25,331
Clicks (all): 158
CPC: $1.21
CTR: 0.62%
Post engagements: 9,016
CPM: $7.52

Reached more people at a lower cost. At $1.21 per click and 0.62% CTR, the Whistler audience engaged more efficiently than Squamish.

Squamish

Jun 16, 2026 → Jun 29, 2026 · 14 active days

Spend: $96.68
Reach: 8,608
Impressions: 14,672
Clicks (all): 48
CPC: $2.01
CTR: 0.33%
Post engagements: 5,460
CPM: $6.59

Solid engagement but pricier traffic. CPC ran $2.01 ($0.81 higher than Whistler) and CTR was about half, so each click cost more to earn.

Every reel, side by side

How to read this

New video 4 outperformed the rest by a wide margin. All four reels sat in the same ad set, so Meta tested them head-to-head. It identified New video 4 as the clear winner within the first days and pushed nearly all of the delivery to it. That concentration is deliberate: the platform funnels budget to the top performer on purpose, to get the most engagement out of every dollar. The share bar on each reel shows how the delivery landed.

We can force budget onto a specific reel any time we want to guarantee it airtime. In most cases, though, letting Meta decide produces stronger results, and here the winner was unmistakable.

Whistler

New video 4★ Top performer

95% of delivery

Spend: $181.07
Post eng.: 8,449
Reach: 13,629
Impressions: 23,968
Clicks: 151
CPC: $1.20

View reel ↗

New video 3

2% of delivery

Spend: $4.75
Post eng.: 350
Reach: 609
Impressions: 705
Clicks: 4
CPC: $1.19

View reel ↗

New video 2

2% of delivery

Spend: $3.37
Post eng.: 149
Reach: 401
Impressions: 479
Clicks: 3
CPC: $1.12

View reel ↗

New video 1

1% of delivery

Spend: $1.22
Post eng.: 68
Reach: 167
Impressions: 179
Clicks: 0
CPC: —

View reel ↗

Squamish

New video 4★ Top performer

95% of delivery

Spend: $92.25
Post eng.: 5,113
Reach: 8,448
Impressions: 13,908
Clicks: 45
CPC: $2.05

View reel ↗

New video 3

3% of delivery

Spend: $2.70
Post eng.: 246
Reach: 391
Impressions: 465
Clicks: 1
CPC: $2.70

View reel ↗

New video 2

1% of delivery

Spend: $1.19
Post eng.: 75
Reach: 185
Impressions: 206
Clicks: 1
CPC: $1.19

View reel ↗

New video 1

1% of delivery

Spend: $0.54
Post eng.: 26
Reach: 85
Impressions: 93
Clicks: 1
CPC: $0.54

View reel ↗

What the numbers say

Whistler was the more efficient audience

$1.21 per click vs $2.01 in Squamish, and nearly double the click-through rate. The same creative simply converted attention to clicks more cheaply in Whistler.

The test found a clear winner

Running four reels let Meta's optimisation pick the strongest, and New video 4 won decisively in both towns. That is now your proven creative to lead with and scale in the next flight.

A short, concentrated flight

Both ran 14 days, Jun 16–Jun 29, then paused. Combined that delivered 40,003 impressions and 14,476 post engagements for $287.09.

Engagement, not conversions, was the goal

These were engagement-objective campaigns, so the strong signal is reach and post engagement (14,476 combined). Clicks are a secondary read; there is no purchase or lead tracking on these.

Read-only snapshot Source: Meta Marketing API · account “Sierra Services” (act_1121241948810378) *Reach is summed across the two town audiences; overlap is minimal as the geos differ.