Pika Landscapes
A round-up of everything running across paid social and search. All last-30-day figures cover June 13 – July 12, 2026.
Total spend has come down since the last meeting ($2,053.93 → $1,519.95), in line with what we agreed. The target was around $1,300, so we are a couple of hundred dollars over that, and we will look to bring it down a little further over the next period without sacrificing performance.
Meta stayed strong across both campaigns: 81k+ impressions and over 1,000 clicks at a low cost-per-click. Bin Rental and Material Delivery both drive steady reach and engagement, running as the two ad sets inside one boost campaign.
- Spend
- $313.16
- Impressions
- 43,873
- Reach
- 10,070
- Clicks
- 538
- CPC
- $0.58
- Post eng.
- 477
- Spend
- $235.14
- Impressions
- 37,605
- Reach
- 11,872
- Clicks
- 471
- CPC
- $0.50
- Post eng.
- 392
Both ad sets carried their weight. Bin Rental led on spend and reach, while Material Delivery came in at the lowest CPC of the two ($0.50). Together they delivered 81,478 impressions and 1,009 clicks at an average CPC of $0.54, efficient traffic for the money, with steady post engagement across both.
Search spend concentrated on bin rentals, the core focus and the largest line. Bin rental is a competitive term, so the cost-per-click runs higher, but that is where the demand is.
Google’s call button surfaces Pika’s number directly on the ad and in the local listing. Over the window it was shown 4,444 times and tapped 70 times, strong call demand straight from the ads.
| Campaign | Spend | Clicks | Impr. / searches |
|---|---|---|---|
| Bin Rental Services | $483.34 | 25 | 3,074 |
| Bin Rental (GFL) | $132.50 | 16 | 3,961 |
| Holiday Light Installation | $31.66 | 12 | 4,930 |
- Bin rentals are the core focus and the largest spend. The term is competitive, so cost-per-click runs higher, but that is exactly where the demand sits.
- Christmas and holiday lighting searches are already appearing this early, a good early sign of demand for that service.
- Strong call demand from the phone button, shown 4,444 times and tapped 70 times over the window.
Website migration & Zapier
The site has been replicated on our custom platform at pika-replica.pages.dev, and the Zapier automations for the new test site are being set up. Before we switch over, we will confirm that every form behaves identically to the current setup.
Pika Bin Rentals GMB (new)
The new Google Business Profile is live and already performing strongly with no work behind it yet. We will keep filling it out and gathering reviews so it stands out as the clear option for bin rentals.
Christmas Lights GMB
Worth securing a few reviews before the end of summer so the profile is well-placed when we promote the holiday lighting service later in the year.