Island Expeditions September 2026

The season plan

Last season across Meta, Google and the landing pages, what we recommend adding and changing for the season now opening, and the campaigns as they stand. With a bonus look at the new website.

1Island Expeditions

Our plan for the coming season, built on last season's results across Meta and Google.

At a glance

The account, and what we run on it.

Client
Island Expeditions
Website
islandexpeditions.com
Season
September to March · 77% of the budget
Meta
5 campaigns · 4 evergreen + winter
Google
6 campaigns · search + Performance Max
Landing pages
One per campaign · on Unbounce
The Island Expeditions homepage
islandexpeditions.com, rebuilt over the summer.
2Summary

Both platforms delivered well last season. Together they produced 1,200,212 impressions and 74,125 clicks, and since each campaign was given its own landing page last autumn, those pages have recorded 4,329 enquiries. With a full season of results now in, three opportunities stand out.

Opportunity 1

Lean into the strongest audiences

Every Meta audience produced enquiries. The adventure travel audiences and the US did so most cheaply, so they can carry more of the budget.

Opportunity 2

Help Google see its full value

Google reaches people while they research, and many enquire later rather than on the first visit. A few changes would let Google learn from bookings, and YouTube would bring the trip reels to Google's audience.

Opportunity 3

Bring back what worked before

Black Friday and the winter campaign have both produced good results in past seasons, and both fall inside this one.

Part One

The season plan

How last season performed, what the results tell us, and what we recommend adding and changing this season.

3The season runs September to March

The booking window for winter and spring travel opens in the autumn and closes at the end of March, so that is where the budget goes: 77% of the year's budget sits in those seven months, peaking from November to February. From April the campaigns continue at a lower level so the audiences stay warm, then step back up in September.

Season budget
$35,000
September to March
Full year
$45,500
Sept 2026 to Aug 2027
Peak months
Nov to Feb
$6,500 in three of them
Campaigns
11
across Meta and Google
4Last season at a glance

1 October 2025 to 31 March 2026. 1,200,212 impressions and 74,125 clicks across both platforms, for $25,621.13 of advertising.

Meta
CampaignImpressionsReachClicksCost per clickSpend
James Hazel | CONVERSIONS- leads Interests + - Island Expeditions - High intent
Prospecting, high intent
 552,899259,96629,169 $0.13$3,648.70
James Hazel | RM -CONVERSIONS- leads remarketing -core locations
Remarketing, core locations
 158,16654,48710,632 $0.25$2,691.03
James Hazel | Retargeting
Remarketing, website + email
 85,41021,4266,609 $0.18$1,219.09
James Hazel | Interests
Prospecting, interests
 225,297132,11711,234 $0.11$1,217.65
James Hazel | Weather Campaign - Wide Audience + Retargeting
Seasonal, winter escape
 30,93918,0791,471 $0.53$782.30
Total1,052,711n/a 59,115$0.16$9,558.77
Google
CampaignImpressionsClicksCost per clickSpend
James Hazel | US Targeted Campaign - Search
 33,9643,729 $0.97 $3,634.52
James Hazel | High intent keywords
 66,5175,659 $0.64 $3,622.98
James Hazel | Landing Page Traffic
 31,9883,748 $0.96 $3,606.35
James Hazel | CAN Targeted Campaign - Search
 10,262695 $2.53 $1,757.99
James Hazel | USA Branded (Search)
 2,812489 $3.53 $1,725.25
James Hazel | Canada Branded (Search)
 1,958690 $2.49 $1,715.27
Total147,50115,010 $1.07$16,062.36
5How visits turned into enquiries

Since autumn 2025 every campaign has sent people to its own landing page, and each page counts the visitors who fill in the enquiry form. Because every page is measured the same way, this is the clearest like-for-like view of the campaigns.

RetargetingMeta
18.2% · 497 of 2,734
Remarketing, core locationsMeta
16.5% · 839 of 5,071
InterestsMeta
14.5% · 714 of 4,929
Interests+, high intentMeta
13.5% · 1,834 of 13,603
Canada BrandedGoogle
12.2% · 40 of 329
Canada TargetedGoogle
7.6% · 57 of 754
Landing Page TrafficGoogle
6.8% · 48 of 708
Winter campaignMeta
6.6% · 33 of 503
USA BrandedGoogle
6.0% · 3 of 50
High intent keywordsGoogle
4.4% · 226 of 5,170
US TargetedGoogle
1.1% · 38 of 3,419
Meta campaignGoogle campaign
Meta pages
14.6%
3,917 enquiries from 26,840 visits
Google pages
4.0%
412 enquiries from 10,430 visits
Top page
18.2%
Retargeting
Top Google page
12.2%
Canada Branded
Reading these figures

The two platforms play different roles, and both are working. Meta shows people a trip they were not yet looking for, and those who click are already keen, so more of them enquire straight away. Google reaches people while they are actively researching. Expedia Group's research into how travellers plan found they view around 141 pages of travel content over the 45 days before booking, rising to 277 for travellers in the US. Many Google visitors therefore come back and enquire later, through a search for the company by name or another route, which these page figures do not count.

That is also why the Canada Branded campaign converts so well: many of those searchers found Island Expeditions somewhere else first. Section 10 sets out how to let Google see that fuller picture.

The main Meta landing page on desktop
The main Meta landing page, 13.5% of visits become an enquiry.
The same landing page on a phone
The same page on a phone, where most Meta visits arrive.
6Meta: how the audiences compared

Every audience produced enquiries. Because each one ran with the same budget last season, the cost per enquiry compares directly and shows where extra budget will go furthest. Highlighted rows are within 25% of the best result.

AudienceCampaignCountryPlacementEnquiriesCost per enquiry
Adventure travel + income + frequent travellersInterests+USA All placements467$1.30
Adventure travel + income + frequent travellersInterestsUSA All placements409$1.49
Adventure travel + income + frequent travellersInterests+Canada All placements323$1.88
Outdoor brands + frequent travellers + travel sitesInterests+USA All placements316$1.93
Outdoor brands + frequent travellers + travel sitesInterests+Canada All placements282$2.16
Website visitors + customer email listRemarketingBoth All placements270$2.27
Website visitors + customer email listRetargetingBoth All placements256$2.38
Adventure travel + income + frequent travellersInterestsCanada All placements246$2.48
Outdoor brands + frequent travellers + travel sitesInterests+Canada Stories only215$2.82
Video viewers + page engagersRemarketingBoth All placements197$3.10
Outdoor brands + frequent travellers + travel sitesInterests+USA Stories only179$3.40
Video viewers + page engagersRetargetingBoth All placements173$3.53
Website visitors + customer email listRemarketingBoth Stories only163$3.76
Video viewers + page engagersRemarketingBoth Stories only140$4.34
1

Adventure travel audiences led the way

People interested in adventure travel, eco-tourism and frequent international trips enquired at $1.68 each, against $2.45 for the outdoor brand audiences such as Patagonia and Arc'teryx. Both work; the adventure travel audiences simply go further.

2

The US edged ahead of Canada

Comparing like with like, US audiences came in at $1.78 per enquiry and Canadian audiences at $2.28. The best single result of the season was the US adventure travel audience at $1.30.

3

Ads placed everywhere did better than Stories alone

Audiences shown ads in every placement averaged $2.07 per enquiry, against $3.49 where ads ran in Stories only. That matches Meta's own testing, which found letting it choose placements lowers the cost per result by 11.7% on average.

4

Past website visitors are the strongest group to return to

Among the audiences of people who already know Island Expeditions, past website visitors combined with the customer list produced enquiries most cheaply.

7Google: how the campaigns compared

Last season's spend and clicks for each Google campaign, alongside the share of visits that became an enquiry on that campaign's own landing page.

CampaignSpendClicksCost per clickEnquiry rate
Canada Branded (Search)$1,715.27690$2.49 12.2%
CAN Targeted Campaign - Search$1,757.99695$2.53 7.6%
Landing Page Traffic$3,606.353,748$0.96 6.8%
USA Branded (Search)$1,725.25489$3.53 6.0%
High intent keywords$3,622.985,659$0.64 4.4%
US Targeted Campaign - Search$3,634.523,729$0.97 1.1%
What stands out

The branded and Canadian campaigns are the strongest performers on Google. Canada Branded turns 12.2% of visits into enquiries, close to the Meta pages, and Canada Targeted 7.6%. Both branded campaigns also send many of their clicks straight to the main website, where these pages cannot count the enquiries, so their full results are higher still.

US Targeted reaches the widest range of searches, many at the early research stage, and it has the most room to grow. Section 10 sets out how to focus it on searches that are closer to booking.

8The winter campaign

By design, the winter campaign runs only through the coldest months. It reaches people in the coldest cities, Calgary, Edmonton and Toronto in Canada and Denver and New York in the US, with a simple message: swap the snow for Belize. It ran from late January into the spring.

Enquiries
33
from 503 visits
Enquiry rate
6.6%
in line with Google search
2023 winter page
5.9%
from 7,829 visits
Seasons it has run
2
both with good results
Worth bringing back

The escape-the-cold angle has now worked in two separate seasons. Switching it back on as the first cold weather arrives in its target cities gives it the full winter this time, and Ricardo's taglines, such as "Swap Snow for Saltwater" and "Winter's Better When It's Belize", are ready to freshen the creative.

9Campaigns to add this season

Alongside the evergreen campaigns, each of these has evidence behind it.

Black Friday and Cyber Monday

These ran in 2023 and 2024 and produced good results: across those pages, 5,198 visits led to 399 enquiries, and the 2023 Black Friday page converted at 14.2%, on a par with the strongest Meta campaigns. Late November sits right in the busiest part of the season, so a short campaign with a genuine offer is well worth bringing back this year.

Trip-specific offers

Pages built around a single trip and offer have also done well: Paradise Islands converted at 8.3% and Rainforest and Reef Explorer at 7.0%. Two or three of these through the season, built around the trips with the most availability, give the evergreen campaigns something new to say.

YouTube, using the trip reels

YouTube has come up in conversation before, and Leif's October list of ideas also suggested it for reaching people planning an adventure trip to Central America. This season is a good time to start. Ricardo's short vertical reels are exactly the format YouTube Shorts runs, and they would reach people while they watch travel content rather than only when they search.

It would run through Google's Demand Gen campaigns, which is now how Google runs YouTube advertising aimed at enquiries. It can be limited to YouTube alone (Shorts, the video feed and between videos), with the option of adding Google's Discover feed and Gmail using the trip photos. Google reports that campaigns using both video and images this way produce around 20% more conversions for the same cost than video alone.

Lookalike audiences from past guests

The past-client list Leif shared in January is already in the account, matched to more than 3,000 people. Meta can use it to find new people who closely resemble past guests. Past website visitors and the customer list were the strongest audiences to return to last season, so the people most like them are a natural next audience to test alongside the adventure travel interests.

The winter campaign on YouTube

The same escape-the-cold message, run on YouTube in Calgary, Edmonton, Toronto, Denver and New York as the cold arrives, using the winter reels. It reaches the same cities on a second platform with creative that already exists.

A Microsoft Bing test

A small test mirroring the strongest Google campaign. Bing's audience leans towards older and more affluent searchers, a close fit for these trips, and clicks usually cost less than on Google. It adds to Google rather than replacing it.

ChatGPT ads, as they open up

OpenAI has started showing sponsored placements beneath relevant ChatGPT answers, such as someone asking about Belize adventure trips. Being among the first in the category, once it opens to Canadian advertisers, is usually when placements are cheapest.

10Changes to the setup

Refinements to campaigns that are already working, each based on last season's results or on the platforms' own guidance.

Meta
1

More budget behind the adventure travel audiences

They produced enquiries 31% more cheaply than the outdoor brand audiences on the same budget, so moving more of the prospecting budget their way should produce more enquiries for the same spend.

2

Weight prospecting towards the US

The US produced cheaper enquiries on every matched audience. Canada stays in, with the Canadian Google campaigns continuing to perform strongly.

3

Let Meta choose where the ads appear

Rather than separate Stories-only audiences, include Stories within the main audiences and let Meta decide per person. Last season's results and Meta's own testing point the same way.

4

Add carousel ads

Ricardo suggested these, and they suit the trips well: a single ad with several cards, each showing a different part of the trip, from kayaking to snorkelling to the basecamp, finishing on the trip itself. A single photo shows one moment; a carousel shows the whole experience.

5

New creative before the peak

Fresh footage and photos in place before November give Meta time to find the strongest combinations while budgets are still building.

Google
6

Show the branded ads to everyone searching the name

Extend the branded campaigns to the whole of Canada and the US. Anyone searching for Island Expeditions by name is already interested, wherever they live, and these are the strongest Google campaigns.

7

Let Google learn which enquiries become bookings

Google's enhanced conversions for leads lets a booking be matched back to the ad that started it. Google then optimises towards people likely to book, not just to enquire, and it credits Google for the travellers who research first and book later.

8

Stay in front of people through their research

With planning typically stretching over a month and a half, show ads to past visitors when they search again over the following weeks and months, not only in the days after their first visit.

9

Focus US Targeted on searches closer to booking

Lead with trip and activity searches such as sea kayaking in Belize, Glover's Reef or snorkelling trips, and point each group of ads at a landing page about that trip. Both help turn more of its wide reach into enquiries.

10

Let the booking data guide the split

Both platforms stay fully funded through the season. As booking data comes in (section 11), budget can follow whichever produces more bookings rather than more enquiries.

11Points to discuss

A few things only Island Expeditions can help with, each of which would sharpen the plan.

1

Which enquiries became bookings

Even a rough view, by campaign or by platform, is the most valuable single input for this plan, and it is what change 7 needs to work.

2

Tracking on the new website

The new website does not yet carry the Meta pixel or the Google tags. The campaign landing pages still measure every enquiry, but adding them to the main site keeps the website-visitor audiences behind the strongest remarketing campaigns growing, and gives Google Ads the analytics data three of its campaigns use to set their bids. It needs someone with access to the website, and we can supply the codes.

3

A refresh of the landing pages

Ricardo raised this earlier in the year, and the new website makes it a good moment to bring them in line with its look. They are the last step before every enquiry, so any improvement there lifts every campaign at once.

4

New footage and photos

For the creative refresh and carousels, anything recent from this year's trips, especially short vertical video.

Part Two

The campaigns as they stand

Every campaign, audience, ad and landing page currently set up, for reference. Click any ad tile to watch or view the real ad.

12Meta: the evergreen campaigns

Four campaigns that run all year. Two find new people, two come back to people who already know the brand. All four optimise for the same thing, a completed enquiry on the landing page.

How locations are set. The adventure travel audiences run across the whole of the US and Canada. The outdoor brand audiences and the remarketing audiences focus on the core states and provinces where those audiences have performed best, so each audience reaches the places it works hardest.

Prospecting, high intent
James Hazel | CONVERSIONS- leads Interests + - Island Expeditions - High intent
6 ad sets

Reaches people who have never touched the brand but whose interests and travel behaviour say they are the right traveller. The widest part of the funnel and the biggest spend last season.

Canada - brands + freq traveller + travel website
Optimised for enquiries
Location
AlbertaBritish ColumbiaOntario
Age35 to 65
Interests
Helly HansenBackcountry.comThe North Face (clothing)Patagonia (clothing)Arc'teryx
and
Travel website (website)
Behaviours
Frequent TravelersFrequent international travelers
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
USA - brands + freq traveller + travel website (Story NEW content)
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsin
Age35 to 65
Interests
Helly HansenBackcountry.comThe North Face (clothing)Patagonia (clothing)Arc'teryx
and
Travel website (website)
Behaviours
Frequent TravelersFrequent international travelers
Platforms
FacebookInstagramMessenger
Placements
ReelsStories
USA - brands + freq traveller + travel website
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsin
Age35 to 65
Interests
Helly HansenBackcountry.comThe North Face (clothing)Patagonia (clothing)Arc'teryx
and
Travel website (website)
Behaviours
Frequent TravelersFrequent international travelers
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
Canada - adventure travel + income +freq travellers
Optimised for enquiries
Location
Canada
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
USA - adventure travel + income +freq travellers
Optimised for enquiries
Location
United States
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Household income
Household income: top 10% of ZIP codes (US)Household income: top 10%-25% of ZIP codes (US)Household income: top 25%-50% of ZIP codes (US)
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
Canada - brands + freq traveller + travel website (Story NEW content)
Optimised for enquiries
Location
AlbertaBritish ColumbiaOntario
Age35 to 65
Interests
Helly HansenBackcountry.comThe North Face (clothing)Patagonia (clothing)Arc'teryx
and
Travel website (website)
Behaviours
Frequent TravelersFrequent international travelers
Platforms
FacebookInstagramMessenger
Placements
ReelsStories
Prospecting, interests
James Hazel | Interests
2 ad sets

The same interest and behaviour idea run as its own campaign so the two can be read against each other, on the full set of placements including Threads.

New Text: Canada - adventure travel + income +freq travellers
Optimised for enquiries
Location
Canada
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Platforms
FacebookInstagramMessengerThreads
Placements
ExploreExplore homeFeedIn-stream videoMarketplaceProfile feedProfile reelsReelsReels overlayRight columnSearchSearch resultsStoriesThreadsVideo feeds
New Text: USA - adventure travel + income +freq travellers
Optimised for enquiries
Location
United States
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Household income
Household income: top 10% of ZIP codes (US)Household income: top 10%-25% of ZIP codes (US)Household income: top 25%-50% of ZIP codes (US)
Platforms
FacebookInstagramMessengerThreads
Placements
ExploreExplore homeFeedIn-stream videoMarketplaceProfile feedProfile reelsReelsReels overlayRight columnSearchSearch resultsStoriesThreadsVideo feeds
Remarketing, core locations
James Hazel | RM -CONVERSIONS- leads remarketing -core locations
4 ad sets

Comes back to people who have already been on the website, watched the videos or engaged with the page, inside the states and provinces that book the most.

website remarketing (Story Placements NEW CONTENT)
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
2 pages viewed (180 days)2023 - website all
Platforms
FacebookInstagramMessenger
Placements
ReelsStories
video views + engagment
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
VideoViewersPreviously Engaged Advertisement AudiencesOriginal Video Views 75% (Nov23) - James HazelOriginal Video Views 95% (Nov23) - James HazelCore Location Views 95% (Nov23) - James HazelVideo Views : 50% or more of all videosInstagram engagment
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
website remarketing + email list
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
2 pages viewed (180 days)2023 - website allCustomer Email List (Updated: November 2023)
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
video views + engagment (Story Placements NEW CONTENT)
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
VideoViewersPreviously Engaged Advertisement AudiencesOriginal Video Views 75% (Nov23) - James HazelOriginal Video Views 95% (Nov23) - James HazelCore Location Views 95% (Nov23) - James HazelVideo Views : 50% or more of all videosInstagram engagment
Platforms
FacebookInstagramMessenger
Placements
ReelsStories
Remarketing, website + email
James Hazel | Retargeting
2 ad sets

Website visitors and the customer email list, on the full placement set. The warmest audience of the four.

New Text: website remarketing + email list
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
2 pages viewed (180 days)2023 - website allCustomer Email List (Updated: November 2023)
Platforms
FacebookInstagramMessengerThreads
Placements
ExploreExplore homeFeedIn-stream videoMarketplaceProfile feedProfile reelsReelsReels overlayRight columnSearchSearch resultsStoriesThreadsVideo feeds
New Text: video views + engagment
Optimised for enquiries
Location
CaliforniaColoradoMarylandMassachusettsMontanaNew YorkOregonPennsylvaniaWashingtonWisconsinAlbertaBritish ColumbiaOntario
Age30 to 65
Audiences
VideoViewersPreviously Engaged Advertisement AudiencesOriginal Video Views 75% (Nov23) - James HazelOriginal Video Views 95% (Nov23) - James HazelCore Location Views 95% (Nov23) - James HazelVideo Views : 50% or more of all videosInstagram engagment
Platforms
FacebookInstagramMessengerThreads
Placements
ExploreExplore homeFeedIn-stream videoMarketplaceProfile feedProfile reelsReelsReels overlayRight columnSearchSearch resultsStoriesThreadsVideo feeds
13Meta: the ads

The creative is built as a library rather than as fixed ads. Each ad pairs one video or image with one of three text sets, and Meta serves whichever combination works best for the person seeing it, in the right shape for wherever it appears.

Prospecting creative · 8 videos, 3 images
Island Expeditions video 139s
Video 1Watch ↗
Island Expeditions video 236s
Video 2Watch ↗
Island Expeditions video 313s
Video 3Watch ↗
Island Expeditions video 422s
Video 4Watch ↗
Island Expeditions video 528s
Video 5Watch ↗
Island Expeditions video 621s
Video 6Watch ↗
Island Expeditions video 79s
Video 7Watch ↗
Island Expeditions video 822s
Video 8Watch ↗
Island Expeditions image ad 1
Image 1View ↗
Island Expeditions image ad 2
Image 2View ↗
Island Expeditions image ad 3
Image 3View ↗
Text 13 video ads · 1 image ad
Primary text
Join Us for an Unforgettable Experience in Belize! Dive into Tropical Active Adventures.
Headline
Warm Tropical Adventures Await in Belize
Description
Let our travel experts guide you to the best of Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-2
Text 23 video ads · 1 image ad
Primary text
Sunny Belize Beckons – Thrilling Adventures in Paradise! 🚣‍♂️🌴
Headline
Find your Bliss in Belize's Tropical Paradise
Description
Let our travel experts guide you to the best of Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-2
Text 32 video ads · 1 image ad
Primary text
Dive Deep into Belize – Snorkel, Dive, Kayak, and More! Your Ultimate Vacation Starts Here. 🏊‍♀️🌞
Headline
Warm Tropical Adventures Await in Belize
Description
Let our travel experts guide you to the best of Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-2
Remarketing creative · 8 videos, 4 images
Island Expeditions video 113s
Video 1Watch ↗
Island Expeditions video 260s
Video 2Watch ↗
Island Expeditions video 316s
Video 3Watch ↗
Island Expeditions video 422s
Video 4Watch ↗
Island Expeditions video 517s
Video 5Watch ↗
Island Expeditions video 623s
Video 6Watch ↗
Island Expeditions video 78s
Video 7Watch ↗
Island Expeditions video 832s
Video 8Watch ↗
Island Expeditions image ad 1
Image 1View ↗
Island Expeditions image ad 2
Image 2View ↗
Island Expeditions image ad 3
Image 3View ↗
Island Expeditions image ad 4
Image 4View ↗
Text 14 video ads · 1 image ad
Primary text
Join Us for an Unforgettable Experience in Belize! Dive into Tropical Active Adventures.
Headline
Warm Tropical Adventures Await in Belize
Description
Customize Your Dream Vacation: Let the Experts Plan Your Ideal Getaway.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-3
Text 23 video ads · 1 image ad
Primary text
Sunny Belize Beckons – Thrilling Adventures in Paradise! 🚣‍♂️🌴
Headline
Find your Bliss in Belize's Tropical Paradise
Description
Customize Your Dream Vacation: Let the Experts Plan Your Ideal Getaway.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-3
Text 31 video ad · 1 image ad
Primary text
Dive Deep into Belize – Snorkel, Dive, Kayak, and More! Your Ultimate Vacation Starts Here. 🏊‍♀️🌞
Headline
Warm Tropical Adventures Await in Belize
Description
Customize Your Dream Vacation: Let the Experts Plan Your Ideal Getaway.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-3
Text 41 image ad
Primary text
Join Us for an Unforgettable Experience in Belize! Dive into Tropical Active Adventures.
Headline
Tropical Adventures Await in Belize
Description
Customize Your Dream Vacation: Let the Experts Plan Your Ideal Getaway.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/adventure-vacation-belize-5
14The winter campaign: audiences and ads

Paused for the summer by design, and ready to switch back on. Its own audiences and creative, on its own landing page.

Its audiences · 4 across 8 ad sets
WINTER Canada - Interests (Cities - core locations)
2 ad sets
Location
Calgary +40kmEdmonton +40kmToronto +40km
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
WINTER Retargeting - 2 pages viewed (All core locations)
2 ad sets
Location
Washington, District of ColumbiaMassachusettsPennsylvaniaWashingtonAlbertaBritish ColumbiaOntarioNew York +80km
Age30 to 65
Audiences
2 pages viewed (180 days)
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
WINTER Engagement - Socials/Videos (All core locations)
2 ad sets
Location
Washington, District of ColumbiaMassachusettsPennsylvaniaWashingtonAlbertaBritish ColumbiaOntarioNew York +80km
Age30 to 65
Audiences
VideoViewersPreviously Engaged Advertisement AudiencesOriginal Video Views 75% (Nov23) - James HazelOriginal Video Views 95% (Nov23) - James HazelCore Location Views 95% (Nov23) - James HazelVideo Views : 50% or more of all videosInstagram engagment
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
USA - Interests (Cities - core locations)
2 ad sets
Location
Denver +40kmNew York +40km
Age40 to 65
Interests
Outdoors (outdoors activities)Outdoor recreation (outdoors activities)REI (sporting goods)Travel Adventures (professional organisation)
and
Adventure travel (travel and tourism)Ecotourism (travel and tourism)Travel (travel and tourism)
and
Expedia, Inc.SkyscannerExpedia (website)TripAdvisor (travel and tourism business)Hotels.com (lodging)Trivago
Behaviours
Frequent international travelers
Household income
Household income: top 10% of ZIP codes (US)Household income: top 10%-25% of ZIP codes (US)Household income: top 25%-50% of ZIP codes (US)
Platforms
FacebookInstagram
Placements
FeedMarketplaceReelsSearch resultsStoriesVideo feeds
Its ads · 5 videos
Island Expeditions video 120s
Video 1Watch ↗
Island Expeditions video 219s
Video 2Watch ↗
Island Expeditions video 319s
Video 3Watch ↗
Island Expeditions video 421s
Video 4Watch ↗
Island Expeditions video 529s
Video 5Watch ↗
Text 12 video ads
Primary text
Best Winter Ever Starts in Belize.
Headline
Winter’s Better When It’s Belize
Description
Your Best Winter Isn’t Cold. It’s Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/escapewinter/
Text 22 video ads
Primary text
Swap Snow for Saltwater. Belize.
Headline
Winter’s Better When It’s Belize
Description
Your Best Winter Isn’t Cold. It’s Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/escapewinter/
Text 32 video ads
Primary text
Leave the Cold Behind. Find Belize.
Headline
Winter’s Better When It’s Belize
Description
Your Best Winter Isn’t Cold. It’s Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/escapewinter/
Text 42 video ads
Primary text
Trade Winter for Warm Water. Belize Awaits.
Headline
Winter’s Better When It’s Belize
Description
Your Best Winter Isn’t Cold. It’s Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/escapewinter/
Text 52 video ads
Primary text
Skip the Cold. Keep the Adventure. Belize.
Headline
Winter’s Better When It’s Belize
Description
Your Best Winter Isn’t Cold. It’s Belize.
Button
Learn more
Goes to
https://belize.islandexpeditions.com/escapewinter/
15Google: the campaigns

Three layers. The two Targeted campaigns chase trip searches, broken into ad groups so the ad text matches the search. High intent keywords concentrates on the searches closest to a booking. The two Branded campaigns hold the top of the page when someone searches for Island Expeditions by name. Landing Page Traffic is a Performance Max campaign placing one set of assets across all of Google's inventory.

CampaignTypeBiddingAd groupsKeywords
James Hazel | US Targeted Campaign - Search
Search, United States
 Search Manual CPC 25 406
James Hazel | CAN Targeted Campaign - Search
Search, Canada
 Search Maximise conversions 12 93
James Hazel | High intent keywords
Search, both countries
 Search Maximise clicks 1 17
James Hazel | Landing Page Traffic
Performance Max
 Performance Max Maximise conversions n/a n/a
James Hazel | USA Branded (Search)
Brand protection, United States
 Search Maximise conversion value 1 4
James Hazel | Canada Branded (Search)
Brand protection, Canada
 Search Maximise conversion value 1 4
Where each campaign runs

The targeted search campaigns cover the core US states and Canadian provinces. High intent keywords and Performance Max run across the whole of both countries, so the searches closest to booking are caught wherever they happen.

James Hazel | US Targeted Campaign - Search
Targeted
CaliforniaColoradoConnecticutDistrict of ColumbiaIllinoisMaineMarylandMassachusettsMichiganMontanaNew HampshireNew JerseyNew YorkOhioOregonPennsylvaniaRhode IslandUtahVermontVirginiaWashingtonWisconsinWyoming
James Hazel | CAN Targeted Campaign - Search
Targeted
AlbertaBritish ColumbiaNorthwest TerritoriesOntarioPrince Edward IslandQuebecSaskatchewanYukon
James Hazel | High intent keywords
Targeted
CanadaUnited States
James Hazel | Landing Page Traffic
Targeted
CanadaUnited States
James Hazel | USA Branded (Search)
Targeted
CaliforniaColoradoConnecticutDelawareMaineMarylandMassachusettsMontanaNew HampshireNew JerseyNew YorkOregonPennsylvaniaVermontVirginiaWashingtonWisconsin
Excluded
AlabamaAlaskaBelizeHawaiiIdahoKansasNebraskaNorth DakotaOklahomaSouth DakotaUtahWyoming
James Hazel | Canada Branded (Search)
Targeted
AlbertaBritish ColumbiaCalgaryEdmontonOntario
Excluded
Belize
What they bid on
James Hazel | US Targeted Campaign - Search 321 keywords · 187 broad, 164 exact, 55 phrase
Belize jungle tourBelize jungle toursJungle vacationJungle vacationsRainforest vacationSnorkeling trip belizeSouth American adventureSouth American vacationSouth American vacationsa trip to belizeabout belizeactun tunichil muknaladventure and travel and vacationadventure kayaksadventure outdoor resortadventure sports traveladventure touradventure toursadventure tours travel companyadventure travel agencyadventure travel companiesadventure trip to belizeadventures in belizeadvernture tours
and 297 more
James Hazel | CAN Targeted Campaign - Search 78 keywords · 50 broad, 38 exact, 5 phrase
Snorkeling trip belizea trip to belizeadventure canadaadventure touradventure toursadventure tours south americaagence de voyage en ligneall inclusive travelatm cave tour belizebelize adventure toursbelize adventure travelbelize adventuresbelize all inclusive packagesbelize all inclusive vacationbelize all inclusive vacation packagesbelize and travelbelize barrier reefbelize eco toursbelize excursionsbelize expeditionsbelize family vacationbelize holidaybelize holidaysbelize island vacation
and 54 more
James Hazel | High intent keywords 17 keywords · 12 phrase, 4 exact, 1 broad
adventure belizeadventure travel belizeaffordable belize vacationsall inclusive belize vacation packages with airfarebelize adventure travel packagesbelize all inclusive adventure packagesbelize all inclusive resorts with airfarebelize family adventure vacationsbelize family vacationsbelize tourbelize tourismbelize vacationflight to belizeflights to belizetravel belizetravel to belize from usus travel to belize
James Hazel | USA Branded (Search) 4 keywords · 4 phrase
island expeditionisland expeditionsisland expeditions belizeislandexpeditions
James Hazel | Canada Branded (Search) 4 keywords · 4 phrase
island expeditionisland expeditionsisland expeditions belizeislandexpeditions
16Google: the ad text

Most Google search ads are responsive: several headlines and descriptions are supplied, and Google assembles the combination most likely to win each auction. The two branded campaigns also still run Google's earlier fixed-format text ads, which carry a large share of their clicks. Every live line is below.

James Hazel | High intent keywords
high intent - belize +travel / vacations / tours
Headlines · 10
  1. Belize Adventure Tours
  2. Incredible Belize
  3. Plan Your Dream Vacation
  4. Reef and Jungle
  5. Start Your Adventure
  6. Belize Vacation Trip Packages
  7. Book Your Trip With Us Today
  8. Get the Free Adventure Guide
  9. Belize Eco Tourism.
  10. Small Group travel
Descriptions · 4
  1. Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
  2. Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
  3. Our local guides will show you the Belize that no guidebook can.
  4. Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
https://belize.islandexpeditions.com/belize-adventure-tours-5 ↗
high intent - belize +travel / vacations / tours
Headlines · 11
  1. Small Group Travel
  2. Remarkable Remote Locations
  3. Plan Your Dream Vacation
  4. Access the Best Snorkeling
  5. Start Your Adventure
  6. Belize Vacation Trip Packages
  7. Book Your Trip With Us Today
  8. Get the Free Adventure Guide
  9. Eco & Adventure Travel
  10. Leaders in Adventure Travel
  11. Belize Adventure Trips
Descriptions · 4
  1. Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  2. Within reach - a still unspoiled wild destination, brimming with life and diversity.
  3. We are the Belize adventure experts, Book Your Trip With Us Today.
  4. Kayaking, paddle boarding, snorkelling, fishing, hiking, scuba diving & more.
https://belize.islandexpeditions.com/belize-adventure-tours-5 ↗
James Hazel | USA Branded (Search)
Corporate - Island Expeditions-US
Headlines · 2
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
Descriptions · 1
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-US
Headlines · 2
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
Descriptions · 2
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
  2. Award Winning Travel Company
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-US
Headlines · 3
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
  3. Get your Free Brochure Today
Descriptions · 1
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-US
Headlines · 2
  1. Island Expeditions
  2. Belize Adventure Experts
Descriptions · 1
  1. Award Winning Travel Company. Get Your Free Brochure Today!
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-US
Headlines · 5
  1. Belize Travel Packages
  2. {KeyWord:Island Expeditions Travel}
  3. Get your Free Brochure Today
  4. Choose Trips by Travel Style
  5. Over 35 Years of Experience
Descriptions · 2
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
  2. Award Winning Travel Company
https://belize.islandexpeditions.com/belize-adventure-tours-2/ ↗
James Hazel | Canada Branded (Search)
Corporate - Island Expeditions-CA
Headlines · 5
  1. Belize Travel Packages
  2. {KeyWord:Island Expeditions Travel}
  3. Get your Free Brochure Today
  4. Island Expeditions
  5. Book your trip to Belize
Descriptions · 2
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
  2. Exceptional Experiences & Locations, All Inclusive Trip Itineraries.
https://belize.islandexpeditions.com/belize-adventure-tours-6 ↗
Corporate - Island Expeditions-CA
Headlines · 3
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
  3. Get your Free Brochure Today
Descriptions · 1
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-CA
Headlines · 2
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
Descriptions · 1
  1. Island Expeditions Adventure Tours, Canadians Save 25% on USD Package
https://www.islandexpeditions.com ↗
Corporate - Island Expeditions-CA
Headlines · 2
  1. {KeyWord:Island Expeditions Travel}
  2. Belize Travel Packages
Descriptions · 1
  1. Island Expeditions Adventure Tours, Belize Travel Central Reservations
https://www.islandexpeditions.com ↗
James Hazel | US Targeted Campaign - Search

68 ads across 25 ad groups, in 21 distinct versions. Every one carries the shared lines below, then adds its own on top so the ad matches the search behind it.

Shared headlines
Belize Vacation Trip PackagesBook Your Trip With Us TodayGet the Free Adventure GuideStart Your Adventure
Shared descriptions
none in common
Ad groupHeadlines it addsIts descriptions
BelizeCosta Rica/ Caribbean Vacationsbelize travelbelize trip
Small Group TravelRemarkable Remote LocationsPlan Your Dream VacationAccess the Best SnorkelingBelize Eco Tourism.Leaders in Adventure Travel
  • Within reach - a still unspoiled wild destination, brimming with life and diversity
  • Leading the Way in Adventure since 1987. Exceptional Experiences & Locations
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
Belizebelize packagebelize travelbelize trip
Belize Adventure ToursIncredible BelizePlan Your Dream VacationReef and JungleBelize Eco Tourism.
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
  • Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
Belize
Small Group TravelRemarkable Remote LocationsPlan Your Dream VacationAccess the Best SnorkelingEco & Adventure TravelLeaders in Adventure Travel
  • Leading the Way in Adventure since 1987. Exceptional Experiences & Locations.
  • Within reach - a still unspoiled wild destination, brimming with life and diversity.
  • We are the Belize adventure experts, book Your Trip With Us Today.
  • Kayaking, paddle boarding, snorkelling, fishing, hiking, scuba diving & more.
belize adventure
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Start Your Adventure Today! Call us to plan your next Belize vacation.
  • Book Your Trip With The Belize Adventure Experts.
Belize Adventure ToursBelize VacationsJungle, Rivers & Kayaking ToursReefs & Coral Atolls Tripsbelize adventurebelize all inclusivebelize cavesbelize divingbelize excursionbelize expeditionbelize fishingbelize hikingbelize holidaybelize kayakbelize lodgebelize packagebelize resortsbelize sailbelize snorkelbelize toursbelize vacation
Small Group TravelRemarkable Remote LocationsPlan Your Dream VacationAccess the Best SnorkelingBelize Eco Tourism.Leaders in Adventure Travel
  • Within reach - a still unspoiled wild destination, brimming with life and diversity
  • Leading the Way in Adventure since 1987. Exceptional Experiences & Locations
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
Belize Adventure ToursBelize VacationsCosta Rica/ Caribbean VacationsJungle, Rivers & Kayaking ToursReefs & Coral Atolls Tripsbelize adventurebelize cavesbelize divingbelize excursionbelize expeditionbelize fishingbelize hikingbelize holidaybelize kayakbelize resortsbelize sailbelize snorkelbelize toursbelize vacation
Belize Adventure ToursIncredible BelizePlan Your Dream VacationReef and JungleBelize Eco Tourism.
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
  • Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
Belize Adventure Tours
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesDiscover the Real BelizeSmall Group Trips
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Start Your Adventure Today! Call us to plan your next Belize vacation.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
belize all inclusive
Incredible BelizeRemarkable Remote LocationsBelize Travel PackagesCall For Our Travel PackagesSmall Group Trips
  • Book Your Trip With The Belize Adventure Experts.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Call For Our Travel Packages. Belize Expert Since 1987
belize all inclusive
Belize Adventure ToursIncredible BelizePlan Your Dream VacationReef and JungleBelize Eco Tourism.
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
  • Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
  • Start Your Adventure Today! Explore Incredible Belize.
  • Within Reach - A Still Unspoiled Wild Destination, Brimming with Life and Diversity
belize excursion
Incredible BelizeRemarkable Remote LocationsBelize Travel PackagesCall For Our Travel PackagesDiscover The Real Belize
  • Our local guides will show you the Belize that no guidebook can.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • The Belize Outdoor Adventure Experts since 1987.
belize holiday
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesDiscover the Real Belize
  • Our local guides will show you the Belize that no guidebook can.
  • Belize Tour Packages and Vacation Options to fit any group. Activities for everyone.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
belize lodge
Belize Adventure ToursIncredible BelizePlan Your Dream VacationReef and JungleBelize Eco Tourism.Small Group Travel
  • Belize Eco Tourism. Book Your Trip With Us Today. Belize experts since 1987
  • Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
belize resorts
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesSmall Group Travel
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
  • Belize Outdoor Adventure Experts since 1987.
belize snorkel
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Belize Outdoor Adventure Vacations & Sea Kayaking Central Reservations
  • Belize Outdoor Adventure Vacations. Small groups and expert local guides.
  • Book Your Trip With Us Today. Belize Eco Tourism
  • Call For Our Travel Packages. Belize Expert Since 1987
belize travel
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesBelize Adventure ExpertsSmall Group TravelDiscover The Real Belize
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Start Your Adventure Today! Call us to plan your next Belize vacation.
belize trip
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesSmall Group TravelRemarkable Locations
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Start Your Adventure Today! Explore Incredible Belize.
  • Book Your Trip With The Belize Adventure Experts.
  • Within Reach - A Still Unspoiled Wild Destination, Brimming with Life and Diversity
belize vacation
Incredible BelizeAccess the Best SnorkelingBelize Travel PackagesCall For Our Travel PackagesSmall Group TravelRemarkable Remote Locations
  • Our local guides will show you the Belize that no guidebook can.
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Book Your Trip With The Belize Adventure Experts.
Belize Vacations
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Start Your Adventure Today! Call us to plan your next Belize vacation.
  • Our local guides will show you the Belize that no guidebook can.
Costa Rica/ Caribbean Vacations
Incredible BelizeDiscover the Real BelizeBelize Travel PackagesCall For Our Travel PackagesSmall Group TripsPlan Your Dream Vacation
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations
  • The Belize Outdoor Adventure Experts since 1987.
  • Our local guides will show you the Belize that no guidebook can.
Jungle, Rivers & Kayaking Tours
Incredible BelizeBelize Vacation PackagesBelize Travel PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Explore the Belize Barrier Reef, untouched rainforests and unique off-grid locations.
  • Kayaking, snorkeling, diving, birding, fishing, hiking, SUP, zip-lining and more.
  • Book Your Trip With The Belize Adventure Experts.
  • Start Your Adventure Today! Call us to plan your next Belize vacation.
Reefs & Coral Atolls Tripsbelize expeditionbelize packagebelize tours
Small Group TravelRemarkable Remote LocationsPlan Your Dream VacationAccess the Best SnorkelingEco & Adventure TravelLeaders in Adventure Travel
  • Leading the Way in Adventure since 1987. Exceptional Experiences & Locations.
  • Within reach - a still unspoiled wild destination, brimming with life and diversity.
  • We are the Belize adventure experts, book Your Trip With Us Today.
  • Kayaking, paddle boarding, snorkelling, fishing, hiking, scuba diving & more.
https://belize.islandexpeditions.com/belize-adventure-tours-3 ↗ · https://belize.islandexpeditions.com/belize-adventure-tours/ ↗ · https://belize.islandexpeditions.com/trip-info/ ↗
James Hazel | CAN Targeted Campaign - Search

13 ads across 12 ad groups, in 13 distinct versions. Every one carries the shared lines below, then adds its own on top so the ad matches the search behind it.

Shared headlines
Belize Travel PackagesBelize Vacation Trip PackagesBook Your Trip With Us TodayGet the Free Adventure GuideIncredible BelizeStart Your Adventure
Shared descriptions
none in common
Ad groupHeadlines it addsIts descriptions
Belize Adventure Tours
Belize Vacation PackagesCall For Our Travel PackagesBelize Adventure TripsPlan Your Dream Vacation
  • Within Reach - A Still Unspoiled Wild Destination, Brimming with Life and Diversity
  • Belize Outdoor Adventure Vacations. Small groups. Professional local staff.
  • Book Your Trip With Us Today. Trips starting at $649.
  • Belize Experts Since 1987.
Belize Adventure Tours
Belize Vacation PackagesCall For Our Travel PackagesBelize Adventure TripsPlan Your Dream Vacation
  • Within Reach - A Still Unspoiled Wild Destination, Brimming with Life and Diversity
  • Belize Outdoor Adventure Vacations. Small groups. Professional local staff.
  • Book Your Trip With Us Today. Small group trips for every style.
  • Belize Experts Since 1987.
Belize Excursions
Belize Vacation PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Our local guides will show you the Belize that no guidebook can.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Belize Outdoor Adventure Experts since 1987. Reach out today to discuss trip options.
Belize Holidays
Belize Vacation PackagesCall For Our Travel PackagesPlan your dream trip
  • Our local guides will show you the Belize that no guidebook can.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • Small group adventure trips.
Belize Package
Belize Vacation PackagesCall For Our Travel PackagesPlan Your Dream Vacation
  • Kayaking, snorkeling, stand up paddle boarding, birding, fishing, zip-lining and more.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
Belize Tours
Unique AdventuresRemarkable Remote LocationsAccess the Best SnorkelingSmall Group Travel
  • Leading the Way in Adventure since 1987.
  • Exceptional Experiences & Locations, All Inclusive Trip Itineraries.
  • Small Group Travel to Remarkable Remote Locations. Join us for a unique adventure.
  • Call For Our Travel Packages. The Belize Adventure Experts Since 1987.
Belize Travel
Belize Vacation PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Belize Outdoor Adventure Experts since 1987.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
Belize Trips
Belize Vacation PackagesCall For Our Travel PackagesSmall Group TravelRemarkable Remote Locations
  • Leading the Way in Adventure since 1987. Exceptional Experiences & Locations.
  • We are the Belize adventure experts, book Your Trip With Us Today.
  • Incredible, memorable Belize Outdoor Adventure Vacations. We have trip types for everyone.
  • Kayaking, paddle boarding, snorkelling, fishing, hiking, scuba diving & more.
belize vacation
Belize Vacation PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Belize Outdoor Adventure Experts since 1987. Small group adventure travel.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • Snorkeling, kayaking, birding, fishing, diving and more.
  • Our local guides will show you the Belize that no guidebook can.
Belize Vacations
Belize Vacation PackagesCall For Our Travel PackagesBelize Adventure Trips
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
  • The Belize Outdoor Adventure Experts since 1987.
IslandExpeditions & Competition
Belize Vacation PackagesCall For Our Travel PackagesExplore Our Classic Trips
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
  • Belize Outdoor Adventure Experts since 1987.
Jungle, Rivers & Kayaking Tours
Belize Vacation PackagesCall For Our Travel PackagesSmall Group travel
  • Access the Best Snorkeling in Belize. Exceptional Experiences & Locations
  • Leading the Way in Belize Adventure Travel since 1987
  • Our local guides will show you the Belize that no guidebook can.
  • Start Your Adventure Today! Explore Incredible Belize.
Reefs & Coral Atoll Trips
Small Group TravelPlan Your Dream VacationRemarkable LocationsAccess the Best Snorkeling
  • More than 35 years outfitting trips to the most spectacular settings on the planet.
  • Our local guides will show you the Belize that no guidebook can.
  • Belize Tour Packages and Vacation Options to fit any group or taste.
  • The Belize Outdoor Adventure Experts since 1987.
https://belize.islandexpeditions.com/belize-adventure-tours-1/ ↗
17Performance Max assets

One asset group, Unbounce PPC page, feeding Search, YouTube, Gmail, Discover and Display from a single set of images and text.

Headlines · 5
  1. Belize Adventure Experts
  2. Plan Your Dream Vacation
  3. Get Your Free Adventure Guide
  4. Small Group Belize Trips
  5. Incredible Belize
Long headlines · 5
  1. Within reach - a still unspoiled wild destination, brimming with life and diversity.
  2. We are Pioneers in Sustainable Tourism - Contact us today to learn more about our trips.
  3. We will help you choose the Belize Vacation that is right for you and your family.
  4. More than 35 years of experience outfitting trips to beautiful Belize.
  5. Experience unique off-grid locations, no tourist traps.
Descriptions · 5
  1. Discover what Belize has to offer, Download the Free Guide
  2. Within Reach - A Still Unspoiled Wild Destination, Brimming with Life and Diversity
  3. Our local guides will show you the real Belize that no guidebook or website can.
  4. Kayaking, Snorkelling, Paddle Boarding, Hiking, Diving, Fishing, Birding & more.
  5. A variety of Belize Trip Packages to fit any budget.
https://belize.islandexpeditions.com/belize-adventure-tours-4 ↗
Its images
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18Where the ads land

Each campaign points at its own page, which is what makes a conversion rate per campaign possible rather than one number for the whole account.

PageFed by
belize.islandexpeditions.com/adventure-vacation-belize-2 ↗ Meta · prospecting
belize.islandexpeditions.com/adventure-vacation-belize-3 ↗ Meta · remarketing
belize.islandexpeditions.com/adventure-vacation-belize-5 ↗ Meta · remarketing
belize.islandexpeditions.com/belize-adventure-tours-1/ ↗ Google · CAN Targeted Campaign - Search
belize.islandexpeditions.com/belize-adventure-tours-2/ ↗ Google · USA Branded (Search)
belize.islandexpeditions.com/belize-adventure-tours-3 ↗ Google · US Targeted Campaign - Search
belize.islandexpeditions.com/belize-adventure-tours-4 ↗ Google · Landing Page Traffic
belize.islandexpeditions.com/belize-adventure-tours-5 ↗ Google · High intent keywords
belize.islandexpeditions.com/belize-adventure-tours-6 ↗ Google · Canada Branded (Search)
belize.islandexpeditions.com/belize-adventure-tours/ ↗ Google · US Targeted Campaign - Search
belize.islandexpeditions.com/escapewinter/ ↗ Meta · winter campaign
belize.islandexpeditions.com/trip-info/ ↗ Google · US Targeted Campaign - Search
www.islandexpeditions.com ↗ Google · Canada Branded (Search)
Google · USA Branded (Search)
Seasonal pages from previous years

Pages built for past promotions, still holding their results. These are the evidence behind section 9.

PageVisitsEnquiriesConversion
Black Friday 2023949135 14.2%
Paradise Islands trip offer49441 8.3%
Black Friday 20241,30894 7.2%
Rainforest and Reef Explorer offer45932 7.0%
Cyber Monday55337 6.7%
Winter campaign 20237,829462 5.9%
Black Friday countdown2,388133 5.6%
Glovers Getaway free night53725 4.7%
19The budgets

Month by month, following the same shape as last year: building through the autumn, peaking across November to February while the booking window is open, then stepping back once the season closes at the end of March. $45,500 across the twelve months, $35,000 of it inside the season. The split between the platforms is covered in section 10.

MonthGoogleFacebookTotal
September 2026 season $2,500$1,000$3,500
October 2026 season $3,000$1,000$4,000
November 2026 season $4,500$2,000$6,500
December 2026 season $3,500$1,000$4,500
January 2027 season $4,500$2,000$6,500
February 2027 season $4,500$2,000$6,500
March 2027 season $2,500$1,000$3,500
April 2027 $1,750$750$2,500
May 2027 $1,250$750$2,000
June 2027 $1,250$750$2,000
July 2027 $1,250$750$2,000
August 2027 $1,250$750$2,000
Twelve month total$31,750$13,750$45,500
Bonus

A look at the new website

The website is managed separately, so this sits outside the campaign plan. While preparing the report we ran the new site through the same review we run for all our clients, and there is useful information in it, so it is included here in case it helps whoever looks after the site.

20The website at a glance

The new site is a genuine step forward, in how it looks and in several of the technical areas that affect how it is found. It has also resolved the three biggest issues from the review of the previous site in June. Moving a site of this size between platforms nearly always leaves a few things behind, and the sections that follow set those out, most important first. Nearly all of them are settings rather than anything that needs rewriting.

What the rebuild got right
21Pages showing no content

This is the most significant item. The new site holds two copies of each trip. The copy reached through the menu is complete and looks excellent. The second copy, at a newer address, displays no content at all, and it is the version listed for Google to index. Both were checked in a live browser.

The Double Atoll Adventure trip page at its original address, showing the full trip
/our-belize-trips/.../double-atoll-adventure/
The full trip page, reached through the menu.
The same trip at its newer address, showing only the footer
/belize-vacations-blog/trips/double-atoll-adventure/
The same trip at its newer address. Only the footer displays.
What shows no contentFoundEffect
Trip pages at their newer addresses28 of 28All in the sitemap, so Google is asked to index 28 blank pages that duplicate the real ones
Top-level section pages6 of 6About Us, Our Trips, Incredible Belize, Book Your Trip, Connect With Us. The menu links past them, but they are indexed and appear in page breadcrumbs
Supporting pages (galleries, packing lists, trip notes)12 of 12 sampledThere are 263 of these in the sitemap. Many hold genuinely useful pre-booking information
Blog posts12 of 25 sampledThese display a title, date and share bar, then the footer. They affect anyone arriving from a search result
A blog post showing its title and date followed directly by the footer
"Best Flights to Belize: Updated", one of the affected posts. The title and date appear, then the page goes straight to the footer.
Why this is quicker to fix than it looks

The trip content has not been lost: it is all present on the original trip pages, and every one of the 28 trips exists. The newer pages appear to be using a page template that does not display the content, so this is a setting for whoever manages the website to correct rather than anything to rewrite. The same check applies to the section and supporting pages. For the blog posts, the first step is confirming whether their text is still stored in the website, in which case it simply needs displaying again, or whether it needs restoring from the previous site.

Once corrected, one version of each trip should redirect to the other, so Google sees a single complete page.

22Page titles and descriptions

The title of a page is the blue headline Google shows in its results. On the new site, every page title ends with the same sentence: "Island Expeditions operates active vacation adventure travel and tours in Belize Central America since 1987". The homepage's title in Google currently reads:

Home - Island Expeditions operates active vacation adventure travel and tours in Belize Central America since 1987

A single setting

This looks like one field: the website's title setting holds the full sentence instead of "Island Expeditions". Changing it corrects every page title and the company name at once.

23Old addresses and redirects

When a site moves, every old address that has earned links or rankings should forward to its new equivalent, and links inside pages should point to the new addresses. Most of this has been handled well.

Old addresses testedRedirect correctlyShow an errorRedirect to a general page
Blog posts60 of 6000
Trip pages38 of 49110
Activity pages (kayaking, snorkelling and others)2 of 17132
24Speed and images

Measured in a controlled test on a mid-range phone connection and on a desktop.

PageDeviceMain image loadsPage respondsPage weight
HomepageDesktop7.0s5.5s blocked14.6MB
HomepagePhoneDid not finish loading within 60 seconds14.6MB
Trip pagePhone9.4s3.1s blocked1.3MB

Google's targets are 2.5 seconds for the main image and a fraction of a second to respond.

25Structured data and AI search

Structured data is hidden code that tells Google and AI tools what a page is and what it sells. It is what produces prices, ratings and trip details in search results, and it is how AI assistants understand a business.

26Trust, reviews and local presence
27Scope and limitations

This review was carried out from the public website and the two ad accounts. The following were not available and would add to it.

Not availableWhat it would add
The website's adminConfirmation of why the blank pages are blank, and whether the blog text that is not displaying is still stored
Google Search ConsoleWhich pages Google has indexed since the move, and the searches that bring people in
Google AnalyticsNot currently receiving data from the new site (section 11)
Booking recordsWhich enquiries became bookings, to settle the budget split (section 11)
Real visitor speed dataSection 24 uses controlled measurements rather than real visitors' devices
If it helps

We are happy to help with any of this, whether that is working through the changes directly or sharing the detail with whoever manages the website.

Prepared by Echo Digital for Island Expeditions, September 2026. Campaign settings, ad copy and creative pulled from the Meta and Google Ads accounts. Campaign performance covers 2025-10-01 to 2026-03-31. Landing page figures are the totals recorded by each page since it was built.